Airdrop

The speculation around a Doodles token began when founder Scott Martin (Burnt Toast) posted a cryptic message: "take ownership, keep evolving new ideas, shape communities, open minds, inspire new growth" - where the first letters spell out "TOKEN is coming". This caused immediate market reaction, with the collection's floor price jumping from 4.3 ETH to 6.5 ETH.

Market Performance

• The token speculation has driven remarkable growth:
  • Floor price surged 62.5% in 24 hours, reaching 6.97 ETH
  • Market cap reached 69,686 ETH (approximately $228.7 million)
  • Collection achieved the sixth position among top NFT collections
  • 196.5% growth over a 30-day period

Strategic Partnerships

• Several partnerships have strengthened Doodles' position:
  • McDonald's Collaboration
    • Launch of "GM Spread Joy" campaign
    • Artwork featured on 100 million limited-edition McCafé holiday cups
    • Available across U.S. McDonald's locations

Additional Brand Partnerships

• Collaborations with major brands including Adidas and Crocs
• Focus on exclusive apparel, toys, and digital experiences

Market Context
This development follows a broader trend of NFT projects launching tokens to expand their ecosystems. The timing is particularly significant as the NFT market shows strong recovery, with December 2024 seeing total trading volumes exceeding $187 million in its first week.